GIRL CRUSH: Emma Watson

Ever since Emma Watson came onto the scene as Hermione Granger, she has always presented herself as naturally beautiful and impeccably polished movie star. But recently, the actress has been working on another role: feminist and ambassador to the UN's gender equality He for She campaign. She has spent the last six months inspiring others through her speeches and activism to stand up for gender equality and create a unified movement of both men and women.

After Emma kicked some serious butt on International Women's Day this past Sunday, it was official, Emma Watson is our girl crush! 

She stands for everything that Alchemy Minerals does: female empowerment and girl power, doing what we love, and feeling beautiful in our own skin! 

In honor of Ms. Watson, we have complied our favorite looks of hers and how to achieve them! 


Emma rules at respecting the natural, bold brow look! She has always kept hers full and strong. The focus of this look is her bold brow, so we recommend using a dark brow powder (we like our Glenwood powder) to fill yours in and define your arch. The rest of Emma's look is very nude and natural: Our mineral foundation will create an even, flawless complexion. Swipe a peachy blush over the apples of your cheeks, some black mascara, and peachy-nude lipstick over your lips! 

Sweep your hair back for a look that's perfect for work, a family party, or drinks with friends! 

If you're feeling bold, elevate the same look from above, with a swipe of candy-colored lipstick! We love the almost subtle effect the fuchsia lipstick has on her skin tone, but we recommend finding the best shade for your skin. Balance is key with a bold lip and brow! 

We love how much Emma has been embracing the berry lip for red carpet events! It's a glamourous, feminine touch to her usual natural looks, without being too predictable. She never choses a shade that is too dark, but it's always bold enough to make a statement. Our fall shade "Show Stopper" can help you master the berry pout. 

 The last look is one of our all time favorite red carpet looks! She goes for a classic look: her signature brow, soft smokey eye, an eye catching lip (in burnt orange none the less!). To keep this look from being too predictable-red carpet she completed her style with a very modern, very chic slicked back hairstyle. Talk about the best of both worlds! 

You can book an appointment with any of our artists for these looks for your next event at:

And if you feel like you still haven't gotten enough of the beautiful Emma Watson check out 37 more times she rocked the red carpet.

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Spring 2015 Beauty Preview

Spring is just a few weeks away, and even though there is still snow on the ground we're getting excited about shedding our layers and playing with fun, bright colors again! And if this spring's beauty preview is any testament to it, we're even MORE excited! 

Expect to keep seeing the au natural trend with lots of healthy, glowing skin, bold brows, and bronzed cheeks.

Another trend we'll continue to see are gorgeous lips in bold and bright shades like deep plum, coral, and hot pinks! Don't worry about trying to find the right shade of coral or pink for you skin tone, any color that looks good on you and pops will work! 

One of our favorite looks uses liquid liner to create a bold statement! Keep eye makeup minimal here and simply add a flick of black liner to your lids and a swipe of dark mascara and you'll have gorgeous eyes for any event! 

We're also loving softer shades of purple, brown, and taupe on lids for a romantic, feminine look; as well as an electric shock of color for when we're feeling extra bold! 

Which are YOUR favorite spring beauty trends this year? Let us know in the comments! 

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2015 Oscars Beauty Winner

Hollywood outdid themselves with the glamour this year. From the natural smokey eye to the bold lip, this beauty has stolen our makeup obsessed hearts!

Margot Robbie's lip color was the perfect red and orange combo, bringing the 50's glamour back. Her skin was more than flawless with just a flush of soft pink like our Coral Root blush. But our favorite part about this look is her PERFECTLY groomed brows!  

How to get the brows: Be sure to see a professional to get the brows in their absolute perfect shape for your face. We are loving "the fuller the better" look this year!

Use Alchemy's brow powder with an angled brow brush. Swipe a brow gel over top to hold in place.  Highlight just below the brow with Buttercup Shadow to really highlight the shape.  Can't create the look yourself? Come into Alchemy's Powder Room and we will show you how for your individual self!  Book here today!

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Beautiful Brows

 Skillfully shaped eyebrows are essential to creating a clean and polished look.

Shaping a brow is a true work of art.  Impulse brow waxing can be an extreme mistake if you want to have your face framed properly.  Take your time to find out who is not only skilled at waxing, but also can teach you how to fill in your brows to give them the "ideal" shape for your individual face.  

 Here is an example of how a clean and natural brow shaping can lift the eyes:

Let us create the perfect brow just for you!

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Eyeliner Love

 Eyeliner is such a great way to give your lids some expression.  Here are some of my favorite Liner Looks from Pinterest.  Some are your everyday beauty liner and some are more for runway. Either way, eyeliner is one of my favorite parts of the makeup routine!

Check it out and let us know what look inspires you!

First we have to start with Twiggy. Without her would there even be an eyeliner obsession?!

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