New Years Eve Make Up Inspiration

This week we're saying goodbye to 2014 and hello to a fresh start in 2015! And while we love making self promises to read more or workout more, we REALLY love an excuse to get dressed up, drink champagne, and wear something sparkly!

So no matter how you're ringing in 2015 at a fabulous party or spending an intimate evening with loved ones at home, we have makeup looks for every kind of New Years celebrations! 

NYE and metallics go hand in hand most years and this holiday season is no exception! A sexy swipe of 24 karat gold liner splashed all the major runways and super chic and fashion forward. This look really pops with a very natural, bare face! 

For risk takers, try a different kind of metallic liner: Bottom liner! A thick swipe of copper liner below the eye is bold, sexy, and fun! 

To stick with the metallic makeup trend, pair your LBD with this megawatt look! Metallic lipstick with eye catching shadow in rose gold hues looks beautiful on darker skin tones!


For the less traditional NYE party-goers, rich jewel tones are bold and beautiful! A perfect pair for an understated silver gown. 

If a natural makeup look is more your style, make a statement with sexy lashes and bold brows! Be sure to make an appointment with our technicians this week to shape and glam your brows and lashes!  

All of these looks can be achieved with all of our Alchemy Mineral Blend products! Shop our entire collection HERE--> or schedule an appointment with us for a glam makeover HERE

Be sure to share all your favorite makeup looks plus the ones you wear on our Facebook page!! We can't wait to see them! 

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What To Know About Your Lash Extensions!

Women everywhere are raving about lash extensions! They offer instant and effortless glamour without the constant maintenance of false lashes. If it’s your first time making an appointment with us, here are a few tips to know before you come in!



  1. PRE LASH: Simply come to your appointment with eyes and lashes clean and free from oils. Any oil residue left will make it difficult for the lash adhesive to stick.


  1. TIME: A full lash set takes about one and a half hours to complete the process, depending on how thick your natural lashes are. Refills or half sets take about 60 mins, so come prepared with a little bit of time.


  1. APPLICATION: The process is very simple and relaxing! Our lash technicians use a latex pad to protect bottom lashes and skin from glue (let us know if you’re allergic!) and begin the application by attaching single extensions to the base of your individual lash. It’s completely painless or invasive! You won’t feel a thing and our technicians design a lash look to fit you naturally and beautifully.


  1. POST LASH: After your lashes are complete, remember not to wet your eyes or apply any oils or creams for 48 hours while the glue dries, otherwise you beautiful new extensions will fall off.


  1. LASH MAINTENANCE: After the 48 hours, it is okay to wet your face and eyes again but with care. The more protective you are of your lashes, the longer they will last! Refrain from using ANY oil products (eye cream, make up remover) while wearing lash extensions. Oil will break down all the adhesive and cause extensions to fall out. Wearing mascara and sleeping on your face will also pull lashes out so be sure to sleep on your back when possible!

Points to remember:

-Depending on maintenance and care, lashes will last about 2-3 weeks.

-Refills can be applied at any time!

-Oils will break down the lash glue and cause them to fall out

-Lash extensions will NOT harm your real lashes!

We think you’ll absolutely LOVE your lash extensions!! We can’t wait to see you in the Powder Room for your next appointment! BOOK HERE! 

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Bridal Shoots

Alchemy has had a busy couple months working on some stunning bridal shoots! From the classic bride to the more whimsical bohemian bride, the looks and dresses were phenomenal! 

For the Calluna Events shoot, Sally created a bright, classic look to go with the preppy theme, and finished the look with a pink lip to add a splash of color. 

You can view the full shoot, plus details HERE! 

Sally also worked with A&Bé Bridal Shop, who styled a shoot for wedding inspo site: Burnett Boards. Together, with the help of photographer Levi Tijerina, they created the most gorgeous whimsical, autumnal bridal looks! Absolutely perfect for a bride looking for something unique and effortless. Take a look: 

You can view the entire shoot HERE

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How (and Why!) to Clean Your Makeup Brushes!

We all have our beauty routine, but do you include cleaning your brushes? Think about it... when was the last time you gave those bad boys a rinse? If you answered, "More than 2 weeks ago" then you should keep reading this post!


Frequent use of shadow, bronzer, and foundation brushes traps old make up, oils, skin cells and bacteria! So if you're wondering why you have a sudden skin irritation or break out, this could be why! All this left over residue on your brushes can also perpetuate dull skin, even after a facial. Regular brush cleaning can help improve skin tone, prevent skin infections, reduce breakouts, blemishes, and redness, and create a beautiful, healthy glow. 


Luckily, cleaning your brushes is very simple and cheap! You probably already have everything you need to get started! You will need:


1. Mild face cleanser (or organic baby shampoo)

2. Rubbing Alcohol


Rinse your brushes with lukewarm water in the sink to get as much makeup off the brush as possible. Next, squeeze a small amount of cleanser onto your hands with some water, until foamy. Rub this into the bristles of your brush under running water until the water runs clear (that's how you know the makeup has been washes off!). Remember to keep the bristles pointed down so that water doesn't run into the handle of the brush. Continue with all your brushes and let them dry on a towel. 


Apply a little bit of rubbing alcohol to a cotton ball or paper towel, and gently wipe down the brushes for an extra clean. (This is great to do 1-2 times a week between washes, particularly for problem skin).


It's key to remember to let them try COMPLETELY before using them again! Do this every other week and watch your skin begin to glow! 


Our complete line of beauty and makeup brushes are available for purchase in the Alchemy Powder Room! 


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